THE BOUTIQUE EDIT

get your product story & launch content done for the entire season in less than 6 weeks


THIS IS FOR YOU IF...

Your current content isn't delivering your brand brilliance & what makes your products unique.

You’re pivoting your brand toward a more sophisticated aesthetic, but your content ends up too generic or trendy every time you outsource it.

It's not a social media manager you need, but someone that can align content with your brand's charm, product story & business goals.

You & your team need elevated filming, scripting, content planning, designing and storytelling guidance for the long run.

CONTENT STRATEGY, pLAN & PRODUCTION

From shaping your product story to mapping out your launch strategy, we'll build content that not only looks beautiful, but makes your products desirable for the entire launch season.

$2200 USD (click here to view IDR pricing)

WHAT YOU'LL GET:

WHY YOU'LL
LOVE IT

Guidance on filming, scripting, messaging and designing

Ready-to-post carousel, stories, reels for the entire season

Product copy to be used for website, catalog, and the likes (beyond just captions)

Design samples and templates to continue what we’ve built on







WHAT'S INCLUDED

We’ll develop your campaign name and create a content plan that aligns with your launch goals. The plan typically covers 1–2 months, depending on your launch duration.

Content Plan
for One Season

One Season Content Plan

FINAL DESIGNS & TEMPLATES

SHOOT GUIDANCE

SIGNATURE SERIES

PRODUCT COPY LIBRARY

ONE SEASON CONTENT PLAN

FINAL DESIGNS & TEMPLATES

SIGNATURE SERIES

PRODUCT COPY LIBRARY

Shoot Guidance

To ensure your photos and videos are aligned with the campaign theme, we’ll review your shot list and guide your creative direction.

Shoot Guidance

ONE SEASON CONTENT PLAN

FINAL DESIGNS & TEMPLATES

SHOOT GUIDANCE

PRODUCT COPY LIBRARY

Signature Series

Every campaign needs a content series (such as founder vlogs, BTS, or product stories) to build curiosity, intrigue, and hype around your offer. We’ll create one signature series for you to develop long-term, including 3 ready-to-post pieces of content.

Signature Series

ONE SEASON CONTENT PLAN

SHOOT GUIDANCE

SIGNATURE SERIES

PRODUCT COPY LIBRARY

Final Designs & Templates

Beyond planning, we’ll create 10 ready-to-post Instagram Reels and carousel posts, along with templates and raw assets so you can continue creating with ease.

Final Designs & Templates

ONE SEASON CONTENT PLAN

FINAL DESIGNS & TEMPLATES

SHOOT GUIDANCE

SIGNATURE SERIES

Product Copy Library

Product Copy Library

As we build your campaign, the copy we create for your content can also be repurposed across other channels. This includes campaign taglines, product messaging, and brand storytelling for your website, email, and offline assets.

CAMPAIGN VIDEOS

Get 10 ready-to-publish videos, plus a library of photos and footages, that evoke quiet luxury.

$2200 USD (click here to view IDR pricing)

ADD-ON:

WHY YOU'LL
LOVE IT

Access to our home studio & selected locations

Made to use for ads & for all platforms (socials, website & the likes)

Abundant assets for an entire campaign season

Timeless over trend-driven visual library

Shoot plan & creative direction that guides future shoots

✓ 

✓ 

✓ 

✓ 

✓ 

WHAT IT'S BEST FOR

Product Launches

LIFESTYLE & RITUALS

store documentaries

brand & founder vlogs

SEASONAL CAMPAIGNS

EARTH LOVE LIFE - Launching their final body wash & lotion variant to complete the collection.

PRODUCT LAUNCHES

LIFESTYLE & RITUALS

BRAND & FOUNDER VLOGS

SEASONAL CAMPAIGNS

Store Documentaries

SCIESA — Documenting their store decoration, gifting service & experiencing their fragrances.

PRODUCT LAUNCHES

LIFESTYLE & RITUALS

Brand & Founder Vlogs

SEASONAL CAMPAIGNS

STORE DOCUMENTARIES

OTTERHANDS — Vlogs about self-discovery and planning your dream life from the founder.

PRODUCT LAUNCHES

Lifestyle & Rituals

BRAND & FOUNDER VLOGS

SEASONAL CAMPAIGNS

STORE DOCUMENTARIES

BEAUTY IN US — Showcasing small rituals of using their aromatherapy roll-ons and perfume oils.

PRODUCT LAUNCHES

LIFESTYLE & RITUALS

BRAND & FOUNDER VLOGS

Seasonal Campaigns

STORE DOCUMENTARIES

HAIR & BEYOND — Showcasing fun & effortless haircare rituals for any lifestyle.

Not ready for the full investment? Start with our basic packages

BASIC TO BOUTIQUE™

4x more affordable than The Boutique Edit. Fill out your info & we'll send you the details.

I'm Sonia, here to give you the creative help you deserve.

For the past 10 years, I’ve worked with 30+ brands as a photographer, writer, and creative strategist. But like many big-dreaming founders, I began by building something of my own from scratch.

In 2015, I ran a small beauty business entirely online and quickly learned what it takes to stand out; a clear story, and the creative drive to share it consistently.


Does this include posting and scheduling content? +

We don’t post or schedule content directly, so you NEED to have a social media manager or someone in charge of your socials for all packages.

What do I & my team need to commit? +

You just need to show up for the strategy call, answer the questionnaires, and send your files and the files we ask for. Everything else, we handle!

What do I need to prepare to make sure the content we create is as impactful as possible? +

it’s helpful to have a clear understanding of your goals, your audience, and any key assets (like product images, videos, or other visuals). We’ll also need insight into your brand’s tone, values, and messaging, so we can craft content that feels authentic and resonates with your community.

Does the Video Edit include a studio? +

Yes, it includes our home studio and selected locations, if you have a location in mind that's not on our list, we'll find a place that fits your preference and budget.

Can I ship my products to you if I'm based overseas? +

Absolutely. We work with clients from Australia who regularly ship products to us in Indonesia. We’ll guide you through the process to make sure everything goes smoothly.

Can you shoot at my store or during an event? +

Yes! We’re happy to shoot on-location at your store, office, or event. Please note that transportation costs will apply.

Do you offer payment plans? +

Yes! For brands outside Indonesia, you can request up to 4 split payments in the enquiry form. If you're based in Indonesia, you can request up to 2 split payments in the enquiry form.

Frequently Asked Questions

2 SPOTS LEFT FOR APRIL—JUNE 2026

INQUIRE NOW