become
recognized
in your industry
For the founder, formulator and brand builder who’s done having their brilliant product overlooked online.
Make them Get what makes your product extraordinary
You’ve built an amazing brand. Products people crave.
A store, a spa, a space with a dreamy experience.
But if your content fails to capture all that charm,
you risk fading into a shelf of lookalike brands.
Should you post more UGC reels? Shoot every 2 months? Create more educational posts for your products?
Find out the most suitable (content) style for your brand through the Content Café™ Quiz.
NOT SURE WHAT CONTENT tO FOCUS ON?
STORYTELLING CONTENT for VISIONARY beauty, wellness & lifestyle brands
I'm Sonia, here to give you the creative help you deserve.
For the past 10 years, I’ve worked with 30+ brands as a photographer, writer, and creative strategist. But like many big-dreaming founders, I began by building something of my own from scratch.
In 2015, I ran a small beauty business entirely online and quickly learned what it takes to stand out; a clear story, and the creative drive to share it consistently.
Now, I help visionary founders do the same — crafting a presence as distinctive as the work they pour into their brand.
OUR CLIENTS ARE FEATURED IN
LET'S WORK TOGETHER. Step into the Content Boutique™ and get content built with depth, direction, and distinction.
THE PRODUCT EDIT
Build a content system that shines & sells your product in just one day.
THE GALLERY SET
Receive a gallery of video content that captures & celebrates your product story.
THE BOUTIQUE EDIT
Launch, scale, and rise into recognition with up to 3 months of ready-to-post content.
basic to boutique workshops
For business owners who want to learn and practice aesthetic content creation.
what's inside our content boutique™
LIFESTYLE SHOOT & VIDEO CONTENT
SOCIAL MEDIA DESIGN & WRITING
CONTENT PLANNING & SHOOT GUIDANCE
CREATIVE DIRECTION & BRAND STORYTELLING
what they're saying
I’ve worked with See & Sow a few times now for Arum Sanctuary’s candles, reed diffusers, and the latest perfumes Rise and Runa. And every time, I’m just so grateful. She just gets it with my ideas and intention. Her photos and videos always feel so artistic and effortlessly natural, and somehow she captures exactly what I want.
Her work has this quiet elegance. It’s stylish but still warm, real, and emotional. I always feel like my creations come to life through her lens. Thank you Sonia for everything
ARUM | Founder & Formulator of Arum Sanctuary, Fragrance Brand
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