IN JUST ONE DAY
build content that not only looks pretty, but gets your products chosen.
The Product Edit helps you make your products start shining & selling online.
online, it FEELS impossible TO STAND OUT AS "THE ONE".
In real life, people can touch, smell, and experience your product up close,
and say "omg, I've been looking for this!"
But online, the charm falls flat.
They like your posts, but don’t see your product as a must-have.
you've done the usual strategy, but...
your content still isn't reflecting what makes your products unique
you’re tired of wasting hours patchworking content ideas here and there without real direction
when you outsource, your content ends up too trendy or too 'template'
you notice people admiring your content, but aren't turning into customers
you don't need more ideas
you need content that translates your product's brilliance.
the product edit program
not another "strategy call" with a 50-page pdf that leaves you dazed & overwhelmed
Our quick-to-fill module + 90-minute call give you enough structure to save time and brainload, but personalized enough to let your unique touch shine.
it's your
time to shine
in just one day,
the product edit gives you:
01.
non-generic storytelling guidance
so your content stops feeling surface-level.
so your products stop sounding like every other brand's.
so posting no longer becomes overwhelming.
so you'll know exactly what to shoot for every campaign.
02.
a library of easy-to-fill copies
03.
ready-to-execute content plan
04.
shot lists with real examples
what they're saying
The whole process has been easy and smooth and as I previously mentioned, it is so reassuring when you find someone who understands the brand values and is able to portray seamlessly through the content. I appreciated you taking the time to understand the products. I am so glad that I came across your account because as soon as I saw your work and your captivating story-telling, I knew I needed you to help me with the launch. I can't wait to work with you again!
EVE | Founder & Formulator of Honori | Nail & Beauty Brand
what's in the module?
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stage one:
Define the Uniqueness
Get crystal clear on what makes your product worth choosing. This stage helps you articulate your product’s key traits, why they matter to your audience, and how to turn them into meaningful content.
YOU'LL GET:
- An easy-to-fill Brand Uniqueness Table
- Examples from real brands to guide your thinking
- A clear starting point for content that resonates
stage one: Define the Uniqueness
stage four: Create the Shot list
stage two: Outline the Narrative
stage three: Build the Content Plan
stage five: finalize the designs (VIP)
stage two:
Outline the Narrative
This stage helps you write about your product in ways that feel personal, desirable, and built for them. Each idea comes with fill-in-the-blank examples, real brand references, and content prompts you can use right away.
WHAT YOU'll GET:
- LIFT Storytelling™ method for your content: Lifestyle, Identity, Feeling, Transformation
- 24 plug-and-play copywriting frameworks
- Real product examples that bring the story to life
- Fill-in-the-blank starters for content, captions, and product pages
- Scene-based prompts you can reuse for video & visuals
stage one: Define the uniqueness
stage four: Create the Shot list
stage two: Outline the Narrative
stage three: Build the Content Plan
stage five: finalize the designs (VIP)
stage three: Build the Content Plan
This stage is where everything comes together. You’ll turn all the product insights and story ideas from the earlier stages into a repeatable content plan. We'll do this stage together and review what you've done over a 90-minute call.
WHAT YOU'LL GET
- Content pillars, topics, formats figured out
- Ready-to-execute 4-week content plan
- The Content Wardrobe™ method for planning content without overwhelm
- A content brainstorming template (Canva) to map out ideas with ease
- Real step-by-step example
stage one: Define the Uniqueness
stage four: Create the Shot list
stage two: Outline the Narrative
stage three: Build the Content Plan
stage five: finalize the designs (VIP)
stage four: Create the Shot list
You won’t be staring at a blank screen or scrolling Pinterest for “video inspo.” This module gives you the exact video ideas to start with, plus real examples to guide you. Each shotlist includes visual references, sample videos I’ve made, and clear prompts to help you plan your own.
WHAT YOU'LL GET:
- Must-have shot list templates for product storytelling
- Real brand examples with visual references
- Done-for-you prompts for lifestyle, identity, feeling & transformation scenes
- Video structure table to build a full campaign
- Plug-and-play video ideas with clip examples
stage one: Define the Uniqueness
stage four: Create the Shot list
stage two: Outline the Narrative
stage three: Build the Content Plan
stage five: finalize the designs (VIP)
stage five: finalize the designs (VIP)
This stage is coming soon as part of the VIP upgrade. You’ll get done-for-you templates to speed up your content production.
If you joined TPE before VIP launches, you’ll get early access at a special price.
stage one: Define the Uniqueness
stage four: Create the Shot list
stage two: Outline the Narrative
stage three: Build the Content Plan
stage five: finalize the designs (VIP)
how it works
step 1: get the notion module
No overwhelming worksheets here.
You’ll flow through every stage with simple prompts, real examples, and plug-and-play templates.
step 3: book our 90-min call
We’ll do Stage 3 together to build your content plan in real time. It’s also your chance to ask questions and review everything you’ve filled out so far.
step 4: BUILD YOUR CONTENT PLAN
This is where it all clicks. During our call, we'll put everything together and build your content plan for the next 4 weeks.
step 2: spend one hour on stage 1 & 2
In just one hour, you'll have your product uniqueness and messaging starters figured out.
step 5: repeat FOR EVERY SEASON
Now that your content system is set, you can return to Stage 3+ anytime. Build a fresh plan, shot list, and content designs for every season without starting from scratch.
have these questions in mind?
↓
Most strategy calls leave you with a bunch of notes and no real plan. With TPE. You’ll leave with mapped-out content, clear messaging, and tools you can use again, not just ideas on a pdf.
How is this different from a typical strategy session?
What if I don’t have time to finish the whole thing in one day?
Is this program for the founder, or for whoever’s in charge of content?
Do I need to have my product photos or videos ready to do tpe?
I’m about to launch my brand, can tpe help me?
HOW IS THIS DIFFERENT FROM A TYPICAL STRATEGY SESSION?
It’s for the person who knows the product best — and that’s often the founder. Whether you're on your own or have a team, TPE gives you a clear system to turn your product’s story into content ideas. Everything you build inside can be easily briefed to anyone you're delegating content to.
How is this different from a typical strategy session?
What if I don’t have time to finish the whole thing in one day?
Is this program for the founder, or for whoever’s in charge of content?
Do I need to have my product photos or videos ready to do tpe?
I’m about to launch my brand, can tpe help me?
Is this program for the founder, or for whoever’s in charge of content?
Nope! TPE is designed to help you figure out what to shoot and how to shoot it. You’ll walk away with shotlists tailored to your product. REAL video examples will be attached too.
How is this different from a typical strategy session?
What if I don’t have time to finish the whole thing in one day?
Is this program for the founder, or for whoever’s in charge of content?
Do I need to have my product photos or videos ready to do tpe?
I’m about to launch my brand, can tpe help me?
Do I need to have my product photos or videos ready to do tpe?
TPE is flexible. Stage 1 & 2 is made doable in under an hour, but feel free to move at your own pace. The content plan call happens when you're ready.
How is this different from a typical strategy session?
What if I don’t have time to finish the whole thing in one day?
Is this program for the founder, or for whoever’s in charge of content?
Do I need to have my product photos or videos ready to do tpe?
I’m about to launch my brand, can tpe help me?
What if I don’t have time to finish the whole thing in one day?
Yes, in fact, TPE will make you start strong, and start quicker!
You'd have your content system built, your product storytelling figured out in one day—so you'll no longer be wondering "what to post?" and "how to talk about product X?"